This Privacy Notice applies between you, the User of this Website and Brum Driving School (as defined below), the owner and provider of the Training Services provided to you.

This Privacy Notice applies to our use of any and all Data collected by us or provided by you in relation to your use of the Training Services and should be read alongside, and in addition to, our Terms and Conditions.

Brum Driving School takes the privacy of your information very seriously and is committed to ensuring that any Data provided by you is collected and held securely and processed lawfully.

1. Definitions and interpretation

1.1 In this Privacy Notice, the following definitions are used:

Data – collectively all information that you submit to Brum Driving School. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;

Data Protection Laws – any applicable law relating to the processing of personal Data, including but not limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legalisation, for as long as the GDPR is effective in the UK;

GDPR – the General Data Protection Regulation (EU) 2016/679;

Brum Driving School – Brum Driving School Ltd, a company incorporated in England and Wales with registered number 11054112 whose registered office is at Charles House, 148 Great Charles Street, Birmingham, B3 3HT;

Training Services – the driver training services provided by Brum Driving School to the User pursuant to an agreement and Terms and Conditions;

UK and EU Cookie Law – the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011;

User or you – any third party that provides information to Brum Driving School and is not either (i) employed by Brum Driving School and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing service to Brum Driving School;

Website – any website operated and maintained by Brum Driving School.

1.2 In this Privacy Notice, unless the context requires a different interpretation:

a. the singular includes the plural and vice versa;
b. references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this Privacy Notice;
c. a reference to a person includes firms, companies, government entities, trusts and partnerships;
d. “including” is understood to mean “including without limitation”;
e. reference to any statutory provision includes any modification or amendment of it;
f. the headings and sub-headings do not form part of this Privacy Notice

2. Scope of this Privacy Notice

2.1 This Privacy Notice applies only to the actions of Brum Driving School and Users with respect to the Training Services provided by Brum Driving School and any Website used by Brum Driving School.

2.2 For purposes of the applicable Data Protection Laws, Brum Driving School is the data controller.

3. Data collected

3.1 We may collect the following Data, which includes personal Data, from you:

a. name;
b. date of birth;
c. gender;
d. contact information such as email addresses and telephone numbers;
e. payment information
f. driving licence number and details (including provisional licence where applicable);
g. IP address (automatically collected where using a Brum Driving School Website)
h. web browser type and version (automatically collected where using a Brum Driving School Website)
i. operating system (automatically collected where using a Brum Driving School Website)
j. dashcam footage;
k. health information related to COVID-19;

in each case, in accordance with this Privacy Notice.

4. How we collect Data

4.1 We collect Data in the following ways;

a. data is given to us by you; and
b. data is collected automatically.

5. Data that is given to us by you

5.1 Brum Driving School will collect your Data in a number of ways, for example:

a. when you contact us through the Website, by telephone, post, email, newsletter subscription, social media channels or through any other means;
b. when you register with us and enter into an agreement to receive our Training Services;
c. when you use our Training Services.

in each case, in accordance with this Privacy Notice.

6. Data that is collected automatically

6.1 To the extent that you access the Website (if applicable), we will collect your Data automatically, for example:

a. we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, the times, the frequency with which you access the Website and the way you use and interact with its content;
b. we will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see section 14 “Cookies” below.

7. Our use of Data

7.1 Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Training Services. Specifically, Data may be used by us for the following reasons:

a. internal record keeping;
b. to allow delivery of our Training Services to You;
c. to market our Training Services to You;

in each case, in accordance with this Privacy Notice.

7.2 We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see section 11 “Your rights” below).

7.3 When you register with us and sign an agreement to receive our Training Services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

8. Who we share Data with

8.1 We may share your Data with the following groups of people for the following reasons:

a. our employees, agents, franchisees and/or professional advisors, including insurers, to ensure the successful delivery of our Training Services to you, in accordance with applicable legislation;
b. any sub processors required for the delivery of our services to you, including third party payment providers.

in each case, in accordance with this Privacy Notice.

9. Keeping Data secure

9.1 We will use technical and organisational measures to safeguard your Data, for example:

a. We store your Data on our secure servers, located in all year round and around the clock monitored and guarded data centres in the UK.

9.2 Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any data misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via email on

10. Data retention

10.1 Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this Privacy Notice or until you request that the Data be deleted.

10.2 Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

11. Your rights

11.1 You have the following rights in relation to your Data:

a. Right to access – the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update, or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is manifestly unfounded or excessive. Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
b. Right to correct – the right to have your Data rectified if it is inaccurate or incomplete.
c. Right to erase – the right to request that we delete or remove your Data from our systems.
d. Right to data portability – the right to request that we move, copy or transfer your Data.
e. Right to object – the right to object to our use of your Data including where we use it for our legitimate interests.

11.2 To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via email on

11.3 If you are not satisfied with the way an enquiry or complaint you make in relation to the way your Data is handled by us, you may be able to refer your complaint to the Information Commissioner’s Office (ICO), the UK’s data protection authority. The contact details for the ICO can be found on their website.

11.4 It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

12. Transfers outside the European Economic Area

12.1 Data which we collect from you may be stored and processed in and transferred to countries outside of the European Economic Area (EEA) or UK. For example, this could occur if our servers are located in a country outside the EEA or UK or one of our service providers is situated in a country outside the EEA or UK.

12.2 We will only transfer Data outside the EEA or UK where it is compliant with data protection legislation and the means of transfer provides adequate safeguards in relation to your data, e.g. by way of data transfer agreement, incorporating the current standard contractual clauses adopted by the European Commission, or by signing up to the EU-US Privacy Shield Framework, in the event that the organisation in receipt of the Data is based in the United States of America.

12.3 To ensure that your Data receives an adequate level of protection, we have put in place appropriate safeguards and procedures with the third parties we share your Data with. This ensures your Data is treated by those third parties in a way that is consistent with the Data Protection Laws.

13. Changes of business ownership and control

13.1 Brum Driving School may, from time to time, expand or reduce our business and this may involve the sale and/or transfer of control of all or part of Brum Driving School. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Notice, be permitted to use the Data for the purposes for which it was originally supplied to us.

13.2 We may also disclose Data to a prospective purchaser of our business or any part of it.

13.3 In the above instances, we will take steps with the aim of ensuring your privacy is protected.

14. Cookies

14.1 If applicable, when You access a Brum Driving School Website, the Website may place and access certain Cookies on your computer. Brum Driving School uses Cookies to improve your experience of using the Website.

14.2 All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

14.3 Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling Brum Driving School to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.

14.4 The Website may place the following Cookies:

Strictly necessary cookies – These are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log in to secure areas of our Website, use a shopping basket or make use of electronic billing services.

Functionality cookies – These are used to recognise you when you return to our Website. This enables us to personalise our content for you, greet you by name and remember your preferences.

14.5 You can find a list of Cookies that we currently use in the below Cookie schedule:

Cookie Description Duration Type
_ga This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. 2 years Analytics
_gid This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form. 1 day Analytics
_gat_gtag_UA Google uses this cookie to distinguish users. 1 minute Analytics
_fbc This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. 2 months Advertisement
_fr This cookie is set by Facebook to show relevant advertisements to the users and measure and improve the advertisements. The cookie also tracks the behaviour of the user across the web on sites that have Facebook pixel or Facebook social plugin. 2 months Advertisement
mailchimp_landing_site This cookie is set by Mailchimp to store which page the Website User visited first. 1 month Statistics
TK_ai This cookie is set by WooCommerce to store a unique user ID of the Website User. Session Statistics
__stripe_mid This cookie is set by Stripe to provide fraud prevention. 1 year Functional
Privacy_embeds This cookie is set by Avada Privacy Bar to store the preferences of the Website User. 1 month Functional

14.6 You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.

14.7 You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

14.8 It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

14.9 For more information generally on Cookies, including how to disable them, please refer to You will also find details on how to delete Cookies from your computer.

15. General

15.1 You may not transfer any of your rights under this Privacy Notice to any other person. We may transfer our rights under this Privacy Notice where we reasonably believe your rights will not be affected.

15.2 If any court or competent authority finds that any provision of this Privacy Notice (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of the Privacy Notice will not be affected.

15.3 Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

15.4 This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

16. Sub-processors

16.1 We use certain sub-processors to effectively deliver our service and products to you. Any sub-processor we engage with represents that they have adequate data protection measures in place equivalent to ours. We may add, remove, or change any of our sub-processors at any time.

17. Changes to this Privacy Notice

17.1 Brum Driving School reserves the right to change this Privacy Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately communicated to you and you are deemed to have accepted the terms of the Privacy Notice by continuing to receive the Training Services following the alterations.